Lenny Face on Warsaw Spire
Client KG Tofu Media
Date 2019
Scope of work Outdoor advertising
As part of promo campaign of Gonciarz’s newest book, we organized an outdoor ad where a “lenny face” meme would be displayed on top of Warsaw Spire, one of Poland’s iconic skyscapers. The meme was visible from all across the city and sparked a lot of interest, later making its way to the front page of Reddit. The installation was on during the period of Dec 13-16th 2019.
